The Complexity of Comfort Clothing
Whether it’s a formal suit for a presentation at work, a flowy summer dress for an evening picnic or an old pair of pyjamas for bed, the one desire that all clothes have in common is Comfort. If there’s one thing that is agreed upon universally, it’s that clothing needs to have a certain level of comfort to be considered worthy of wear. However, how is something so drastically subjective such as comfort, agreed upon universally?
With an ever-changing environment that has pushed the world towards a future with advanced technology, clothing has found the label of comfort through many different factors. Researchers from all around the world have spent countless years trying to understand the true nature of ‘comfort’ and what it looks like for different human beings.
Some say that these factors include age, the climate, one’s social status and the particular event the clothing is chosen for. Usually, these account for the choices we make every day. On a hot day, the obvious choice would be to wear a cropped top over a shirt. However, this choice would be different if the event was a formal workplace meeting - which would then require a shirt. As much as we think that we make our choices depending on our moods, it’s more often than not the external factors that end up weighing in the most.
With so many levels of clothing choices, the definition of comfort becomes complex. A term that is unique to everyone, comfort could perhaps be classified as one that causes the least discomfort, as suggested by Professor Hes that specializes in textile technology.
The one factor that overrules all others is the sense of touch. The feel of a garment instantly gives one an insight into the comfort available, understood from the fabric feel, texture and thickness. By the feel of a fabric, one often understands the ‘softness’ - which is one of the criteria that classify comfortable clothing, often observed among people’s standards of comfort.
With the research done around this, the title of the softest fabric in the world is given to Cotton, one of our favourites and staples at Crow. Organic cotton is soothing to the skin and poses anti-bacterial qualities that make it an ideal fabric for comfort and hygiene. The cotton we use at Crow is 100% pure, promising you unparalleled comfort with an exceptional eye for detail and contemporary silhouettes.