The Making of Fabrics
At Crow, our passion has always been around doing good in everyway and every end of our business, the core part of our business surrounds with using of handloom fabric and uplifting the community and the artisans. Currently around 50+ looms produces for us which approximately uplift 250 people.
We partner with skilled artisans, ensuring fair wages and preserving traditional techniques. Each piece is handmade, and we take pride in upholding style, tradition, and sustainability. Our primary practice involves using handwoven fabrics produced with 19th-century techniques.
Weaving in India is an age-old tradition passed down through generations among the weaving communities like a cherished heirloom, becoming an integral part of their identity. Handloom textiles are woven using natural fibers which are eco friendly, long lasting and biodegradable, reducing landfill waste. The handmade process adds a personalized touch to the textile, making it special. Embracing weaving as a slow fashion concept celebrates and preserves India's rich heritage of traditional craft while empowering young craftsmen to innovate and carry the craft forward.
Natural Dyes
Natural dyeing is a sustainable and eco-friendly alternative for fabric dyeing using parts of plants, minerals, or instead of artificial chemicals. Colors are extracted from these natural sources by fermenting, boiling, soaking them. The fabric is then soaked in the dye solution until it absorbs the color. While natural dyeing can achieve a variety of colors, they generally have a softer and more subtle appearance compared to those produced by chemical dyes.
Azo-free Dyes
Azo free dyes are an environmentally conscious alternative to chemical dyes. The azo compounds present in the synthetic chemical dyes are not only toxic for the environment but pose a great threat to the health of workers at the textile industry. Using AZO-free dyes in textile production helps to ensure the safety and well-being of both consumers and workers. Additionally, it contributes to environmentally friendly practices by reducing the release of hazardous chemicals into the environment during the dyeing process.
Hand Weaving
The traditional loom, also known as the handloom, is a simple yet versatile device used for weaving textiles. Handlooms have been an integral part of India's textile heritage, dating back thousands of years. It typically consists of a wooden frame, with two vertical posts called beams, and horizontal bars called shafts or frames. The warp threads, which run vertically, are wound around one beam and attached to the other, while the weft threads, which run horizontally, are interlaced through the warp threads to create the fabric. Handlooms come in various types, such as pit looms, frame looms, and backstrap looms, each suited to different weaving techniques and styles.
Produced on Demand.
At World of Crow, we always continue to rethink traditional ways of doing things and try to improvise those ways in alignment to the requirements of the modern world. Since 2021, in order to avoid overconsumption and completely negate dead stock, we produce our garments as and only when we get their order.
Then after getting the order, the cloth is cut, stitched and hand finished. Then it is packaged in a bag made by the handicapped people of an organization that we work with.
