The Making of Fabrics
At Crow, our passion has always been around doing good in everyway and every end of our business, the core part of our business surrounds with using of handloom fabric and uplifting the community and the artisans, currently around 50+ looms produces for us which approximately uplift 250 people.
Every fabric is Handwoven.
At Crow, our passion has always been centered around doing good in every way and at every end of our business. The core aspect of our business revolves around the use of handloom fabric and uplifting the community and artisans. Currently, around 50+ looms produce for us, uplifting approximately 250 people.
Our Sustainability Practices
At World of Crow, we are passionate about sustainability and ethical fashion. We believe that it is possible to create beautiful, high-quality products that are also environmentally and socially responsible.
That is why we are committed to bringing you a range of handcrafted, sustainable, and ethically-made textiles. Our products are made using traditional techniques, and they are produced by small businesses and artisans who are dedicated to preserving their craft.
Social Sustainability
At World of Crow, we believe that social responsibility is an integral part of sustainability. We are committed to supporting small businesses and artisans who are dedicated to preserving traditional techniques and using natural materials.
By working closely with our partners, we can help to support communities that rely on these skills for their livelihoods. We believe that supporting small businesses and artisans is an important way to promote economic development and social stability in the communities where they operate.
In addition to our commitment to supporting small businesses, we are also committed to fair labor practices. We believe that all workers deserve to be treated with respect and dignity, and we strive to ensure that our partners adhere to ethical labor standards.
Environmental Sustainability
Being a slow-fashion brand, the premise lies within respecting the environment. At Crow, we are mindful of the way we consume and produce. All our methods are tweaked regularly to ensure we are as sustainable as can be. Our decisions are thought over with the intention of being harm-free to the planet. We consciously engage in the resources we need and use them with a promise of giving back more.
About Our Organic Cotton
Organic cotton is a type of cotton that is grown using methods and materials that are more environmentally friendly and sustainable than those used in conventional cotton production. It is grown without the use of synthetic pesticides and fertilizers, which can harm soil quality and biodiversity. Instead, organic farmers use natural pest control methods, such as crop rotation and the use of natural predators, to keep pests at bay. They also rely on organic fertilizers, such as compost, to nourish the soil.
In addition to being better for the environment, organic cotton is also often considered to be more comfortable and durable than conventional cotton. It is also considered to be more socially responsible, as it is typically produced under fair labor conditions.
Our Resources
At World of Crow, we are committed to taking meaningful and measurable steps to reduce our environmental impact. Here are a few of the measures we are taking to make a positive impact
- We promote reusing and recycling, practicing these measures through our sustainable packaging like leftover fabric price tags, waste cloth bags, and much more to avoid any use of plastic.
- We support organic farming and will continue to advocate for processes that conserve energy and resources.
- Our design team continues to work on concepts that help incorporate our waste fabric in every way possible.
- We try our best to efficiently use our resources, reusing 95% of our waste into new production systems.
- Any paper waste generated within our studio is reused creatively in our productions or disposed of in appropriate recycle bins.
- Our energy units are optimized for eco-friendly measures and are only used as per need. We do not leave our lights, machines, or water on when the studio is not operating.
Sustainable fashion is about more than just the materials and production processes. It is about considering the long-term impact of fashion on the environment and society and making conscious choices about what we wear. By choosing sustainable fashion, we can help to create a more sustainable and responsible future for the fashion industry.
Weaving in India is an age-old tradition passed down through generations among the weaving communities like a cherished heirloom, becoming an integral part of their identity. Handloom textiles are woven using natural fibers which are eco friendly, long lasting and biodegradable, reducing landfill waste. The handmade process adds a personalized touch to the textile, making it special. Embracing weaving as a slow fashion concept celebrates and preserves India's rich heritage of traditional craft while empowering young craftsmen to innovate and carry the craft forward.
Natural Dyes
Natural dyeing is a sustainable and eco-friendly alternative for fabric dyeing using parts of plants, minerals, or instead of artificial chemicals. Colors are extracted from these natural sources by fermenting, boiling, soaking them. The fabric is then soaked in the dye solution until it absorbs the color. While natural dyeing can achieve a variety of colors, they generally have a softer and more subtle appearance compared to those produced by chemical dyes.
Azo-free Dyes
Azo free dyes are an environmentally conscious alternative to chemical dyes. The azo compounds present in the synthetic chemical dyes are not only toxic for the environment but pose a great threat to the health of workers at the textile industry. Using AZO-free dyes in textile production helps to ensure the safety and well-being of both consumers and workers. Additionally, it contributes to environmentally friendly practices by reducing the release of hazardous chemicals into the environment during the dyeing process.
Hand Weaving
The traditional loom, also known as the handloom, is a simple yet versatile device used for weaving textiles. Handlooms have been an integral part of India's textile heritage, dating back thousands of years. It typically consists of a wooden frame, with two vertical posts called beams, and horizontal bars called shafts or frames. The warp threads, which run vertically, are wound around one beam and attached to the other, while the weft threads, which run horizontally, are interlaced through the warp threads to create the fabric. Handlooms come in various types, such as pit looms, frame looms, and backstrap looms, each suited to different weaving techniques and styles.
Produced on Demand.
At World of Crow, we always continue to rethink traditional ways of doing things and try to improvise those ways in alignment to the requirements of the modern world. Since 2021, in order to avoid overconsumption and completely negate dead stock, we produce our garments as and only when we get their order.
Then after getting the order, the cloth is cut, stitched and hand finished. Then it is packaged in a bag made by the handicapped people of an organization that we work with.
