The fashion industry is one of the leading consumers and producers of raw materials. There are over 5000 brands in the US alone and they use 20% of the world's natural resources annually. But there is a trend taking place where people are demanding more sustainable products. That means they want to know what makes it eco-friendly. This blog post will help you understand how to shop responsibly while still looking your best!


Benefits of Buying Sustainable Fashion

When you think of sustainable fashion, what comes to mind? For many people, it means purchasing clothes that are made from organic materials or recycled content. However, sustainable fashion is not just about the clothing itself. It also encompasses a company's production process and their supply chain. When you purchase sustainable garments, you're supporting brands who have environmentally friendly practices in these areas.


Sustainable Fashion: What Makes It Eco-Friendly?

Sustainable fashion is a term that refers to the production of clothing from sustainable materials. This can include natural and organic fabric, recycled materials, hand-crafted items, or garments that are made in a fair trade environment.
Sustainable fashion can be hard to define because it encompasses a wide range of processes and ethical considerations. For example, one garment might be made from organic cotton, but created in an environmentally-unfriendly way (such as using industrial chemicals). The same would be true for a product made with recycled polyester; while it may have been sourced from re-consumer waste streams, if it was manufactured using hazardous chemicals or if the factory environment wasn't environmentally-friendly.


What to look for in sustainable fashion brands

Many people are becoming more aware of the impact their purchases have on the environment. Not only can clothes go through hundreds of harsh chemical treatments, but they also take up a lot of space when not in use. For this reason, many people have shifted to sustainable fashion brands to help cut back on their environmental impact. One way to make sure you're buying from a sustainable brand is by checking for certain certifications. The most well-known certification is the Eco-Cert Label, which guarantees that a garment is both environmentally conscious and organic.



The new trend in the fashion industry is using sustainable materials to make clothing. This includes recycled plastic bottles and wool from a retired sheep's wool. Consumers are beginning to realize that high fashion can be eco-friendly. There are still some challenges, but with more education and awareness, consumers will not only have access to higher quality clothes but also know how to better care for them.