The Making of Fabrics
At Crow, our passion has always been around doing good in everyway and every end of our business, the core part of our business surrounds with using of handloom fabric and uplifting the community and the artisans, currently around 50+ looms produces for us which approximately uplift 250 people.
Every fabric is Handwoven.
At Crow, our passion has always been centered around doing good in every way and at every end of our business. The core aspect of our business revolves around the use of handloom fabric and uplifting the community and artisans. Currently, around 50+ looms produce for us, uplifting approximately 250 people.
Our packaging
Our passion for preserving the environment flows into every routine at Crow. We follow a ‘cradle to cradle’ mindset, taking responsibility for the resources we use from the moment we source them to the moment we pack them off. One of the most significant pollutants today is plastic, found in the most basic packaging. A material that leaves its mark on Earth for at least 500 years is something that we strictly do not entertain at Crow. Our packaging is designed to be 100% biodegradable, crafted using our leftover fabric to minimize our waste.
Recycling fabric is an unconscious practice at Crow that starts at the very beginning. From using leftover scraps of fabric to create tote bags to converting them into paper for price tags, the fabric is one of our essential heroes in caring for the environment. Our office stationery comes from organizations that share our ethos, sourcing recycled paper for all our uses. The beauty of handmade recycled paper shines through its unrefined texture and the satisfaction of knowing we help reduce deforestation.
The garments we design are shipped off to you with utmost care. Carefully wrapped in a biodegradable cotton envelope, your clothes are well preserved, and so is the environment. Cutting out unnecessary waste, every package is gifted a custom cut of the cotton packaging, using only as per need.
Here are a few other ways we try to create packaging that is kinder to the environment:
- Our price tags are mindfully created using recycled paper and reused fabric.
- Our cotton envelopes support sustainable farming and are custom cut to avoid leftover waste.
- We hold educational workshops with our team to help spread the word about the importance of an eco-friendly lifestyle.
- Our blogs are an informative source to our buyers about how they encourage sustainable production by supporting slow fashion.
We only use recycled and compostable plastic.
Our efforts to carry out production that does not disturb the environment are continually being rethought. We are inspired by communities around us, in slow fashion, that create new standards for eco-friendly living that help us be better every day. We hope to reach a stage where plastic is entirely eliminated from our studio - even if it is a little plastic water bottle. If you think we can do better, we would appreciate any ideas you’d like to pass on to us. Kindly write to … and we would love to engage in a conversation about our sustainable practices.
Weaving in India is an age-old tradition passed down through generations among the weaving communities like a cherished heirloom, becoming an integral part of their identity. Handloom textiles are woven using natural fibers which are eco friendly, long lasting and biodegradable, reducing landfill waste. The handmade process adds a personalized touch to the textile, making it special. Embracing weaving as a slow fashion concept celebrates and preserves India's rich heritage of traditional craft while empowering young craftsmen to innovate and carry the craft forward.
Natural Dyes
Natural dyeing is a sustainable and eco-friendly alternative for fabric dyeing using parts of plants, minerals, or instead of artificial chemicals. Colors are extracted from these natural sources by fermenting, boiling, soaking them. The fabric is then soaked in the dye solution until it absorbs the color. While natural dyeing can achieve a variety of colors, they generally have a softer and more subtle appearance compared to those produced by chemical dyes.
Azo-free Dyes
Azo free dyes are an environmentally conscious alternative to chemical dyes. The azo compounds present in the synthetic chemical dyes are not only toxic for the environment but pose a great threat to the health of workers at the textile industry. Using AZO-free dyes in textile production helps to ensure the safety and well-being of both consumers and workers. Additionally, it contributes to environmentally friendly practices by reducing the release of hazardous chemicals into the environment during the dyeing process.
Hand Weaving
The traditional loom, also known as the handloom, is a simple yet versatile device used for weaving textiles. Handlooms have been an integral part of India's textile heritage, dating back thousands of years. It typically consists of a wooden frame, with two vertical posts called beams, and horizontal bars called shafts or frames. The warp threads, which run vertically, are wound around one beam and attached to the other, while the weft threads, which run horizontally, are interlaced through the warp threads to create the fabric. Handlooms come in various types, such as pit looms, frame looms, and backstrap looms, each suited to different weaving techniques and styles.
Produced on Demand.
At World of Crow, we always continue to rethink traditional ways of doing things and try to improvise those ways in alignment to the requirements of the modern world. Since 2021, in order to avoid overconsumption and completely negate dead stock, we produce our garments as and only when we get their order.
Then after getting the order, the cloth is cut, stitched and hand finished. Then it is packaged in a bag made by the handicapped people of an organization that we work with.
